choice architecture in their book nudge, richard thaler and cass sunstein bring us the term choice architect, someone who creates a system to guide people in a particular direction of choice. my favorite example of a choice architect is the genius who came up with the idea of etching flies near the drains of urinals [...]
going direct so here we are, another groundhog day, and with mercury going direct all things of an electrical, communicative, or forward progress nature should begin to run a little smoother, and then a lotta smoother, and finally a hella smoother. so why did it take me an hour to get online today (stupid attwifi)? [...]
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